As the beer giant returns to growth, the brand explains how its partnerships are connecting with evolving customer ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketing Week has teamed up with the Advertising Association for a fourth year to spotlight organisations that have opened ...

The key to showing up in AI search results is a strong command of the 4Ps irrespective of category and which answer engine ...

The yellow M&M character was found to be representative of a specific “less healthy” product, and therefore in breach of ...

The London School of Economics has partnered with martech startup Into-it to create a fully autonomous AI marketing function.

Oura is one of the fastest growing health wearable brands, with revenues increasing fourfold in the last two years and the business on track to surpass 5 million users. In this episode of The ...

In a world of media fragmentation, ‘resonating fame’ is driven by ‘lots of littles’, exploring niches and creating content ...

Former CMO Christophe Poirier took on the role in 2024, and says the business has a common culture based on the phrase: ...

Over half of hiring managers value skills over career history. Hiring managers in the marketing sector are putting more ...

The owner of pet nutrition brands including Whiskas, Pedigree and IAMS has introduced a new model of brand building, ...