Viewership for previous World Cup finals was only a little higher than for a strong Monday Night Football game, but with ...

Considering the Super Bowl is just one day and that the World Cup spans longer than a month, the viewership data favors the ...

The good news for U.S. brands is that U.S. World Cup viewers lead all nations when it comes to daily media consumption - ...

Authorities have launched a gigantic crackdown on illegal streaming sites before the 2026 World Cup.

Four strategies to keep viewers watching Fox One, its direct-to-consumer streaming service, long after the 2026 World Cup ...

Major League Soccer has averaged 7.9 million live match viewers per week across streaming and linear platforms through the first three months of the 2026 season, an increase of 62% year-over-year.

The league is on pace to record its second-best average attendance mark even before a potential World Cup bump.

From television economics to sports betting and Gen Z fandom, here's why soccer never fully broke through in America, and why ...