Where are the “Sephora tweens” now? More than two years after that term catapulted through the cultural lexicon as Gen Alpha’s first tweens entered the beauty industry — often in droves, with a ...

The marketing team faced a decision of a purple kind. Claire’s, the accessories store and mall staple that has pierced the ears of more than 131 million customers over the decades, had long built its ...

It doesn't matter where I go — grocery shopping, the mall, or my local bagel shop. Without fail, every outing lately puts me in the presence of a teen or tween wearing a hoodie with the word ...

In every decade, America rediscovers that girlhood is in crisis. In the 1990s, it was the heroin chic and waifish models who graced not only the pages of Vogue, but YM and Seventeen, setting a ...

As kids grow up, many parents worry about keeping them safe. But for many families, the bigger challenge is helping children navigate an emotional world that can feel overwhelming, especially during ...

Packing is a skill that’s all about editing—especially if you want to avoid extra fees or checking a bag. On the cosmetics front, travel makeup brush sets help keep your toiletry case compact and ...

Blurred lips are poised to be the standout makeup trend of 2026 — and you can thank Nina Park for bringing the look from Korean beauty circles to the red carpet. The Korean-American makeup artist has ...

Underpainting has existed backstage at runway shows for years, but it wasn’t until celebrity makeup artist Mary Phillips pulled back the curtain on the technique in late 2025 that it became a ...

A makeup artist and beauty editor break down the looks we're going to see everywhere. Everyone's saying the clean girl is dead. I wouldn't say that. She's alive and well—just reinvented. One thing ...

Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 million followers across platforms fernando-rodriguez Aditya Madiraju started ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The Sincerely Yours Fresh Starter 3‑Piece Skincare Set is a ...

Finding the best teen makeup brands are a total rite of passage. Ask a beauty lover of any age, and they can probably tell you the their favorite label, the first real makeup product they bought from ...