Demand Gen Report

Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A

Dreamdata's Steffan Hedebrandt on why LinkedIn drives 30% of SQL pipeline, the 272-day buying journey and a 7.7x lift in ROI ...
cpajournal

Through the Lens of Litigation

This article uses the KPMG–SVB litigation as a case study to explore how audit firms evaluate going concern risks. While the case is specific, the lessons are broadly applicable to any audit firm ...
Opinion
Database Trends and ApplicationsOpinion

Crafting a Strategic Business Use Case for Your Data Foundation

With every organization currently wondering if their data is sufficient for AI, closing the gap between data ambition and operational reality requires more than just a technical roadmap. It requires ...
GitHub

SQL Cohort Retention Analysis

This project is a reproducible SQL case study for cohort retention analysis in a synthetic mobile app / gaming dataset. It covers cohort definition, exact-day D1/D7/D14/D30 retention, rolling curves, ...
GitHub

SQL Cohort Retention Analysis

SQL Cohort Retention Analysis Executive Summary This project is a reproducible SQL case study for cohort retention analysis in a synthetic mobile app / gaming dataset. It covers cohort definition, ...