Walmart is redesigning the packaging for its 33-year-old private-label brand, Great Value. The redesign will affect nearly 10,000 products over the next two years, but the quality and taste will ...

Walmart’s store brand Great Value is getting a glow-up for the first time in more than a decade with refreshed packaging that it says will improve product appeal and “shoppability” at a time when more ...

Walmart is updating the look of its logo and packaging for the company's Great Value private-label brand. The redesign is the first major change to the brand's packaging, which first launched in 1993, ...

Walmart is giving one of its most recognizable brands a fresh look for the first time in more than a decade. The retail giant announced Wednesday that it is rolling out a sweeping redesign of its ...

April 15 (Reuters) - Walmart (WMT.O), opens new tab said on Wednesday it is redesigning its private-label brand "Great Value" as price-conscious shoppers increasingly opt for ‌cheaper store-brand ...

Walmart's Great Value brand, which includes about 10,000 items from milk to frozen chicken nuggets, will get a new look. Starting this May, shoppers will see snacks, cereals and other items from the ...

Walmart will redesign its flagship private-label brand, Great Value, marking its first full brand refresh in more than a decade. The retailer on Wednesday said the rebrand reflects its ongoing ...

Walmart on Wednesday announced a redesign of its Great Value private label, which spans nearly 10,000 grocery and consumer product items. This is a major packaging overhaul of a 30-plus-year-old brand ...

View of a Walmart grocery aisle from the perspective of a shopper pushing a blue Walmart cart - JRomero04/Shutterstock It's no secret that private labels at bargain chains are often powered by bigger ...