POLITICAL meddling has doomed the 2026 World Cup. It doesn’t matter what country eventually raises football’s most coveted trophy. This year’s competition will be remembered most for the unabashed ...

Liam Flin has three tips for the World Cup quarter-final between France and Morocco at Boston Stadium, including a 13/5 ...

From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising ...

All sport is beautiful, and full of glorious uncertainty. What makes sport beautiful are the rules of the game, which are sacred. Once you literally start moving the goalpost, the game loses meaning.

FIFA projects a record £6.7 billion revenue from the 2026 World Cup, surpassing Qatar's earnings. Explore the financial ...

This opening marks an exciting new chapter for the company as it strengthens its presence in one of the world's most dynamic ...

Soccer fans around the world are witnessing a tournament on a scale never seen before as the FIFA World Cup features 48 teams ...

Social media filled with images and clips recalling the two penalty appeals that were not awarded to Morocco against France ...

The 2026 Fifa World Cup group games have come and gone, and the knockout stage is into the last-16 phase. The pre-tournament ...

The 2026 FIFA World Cup, which kicked off on June 12 (Beijing time), is historic in multiple respects. It is the first to be ...

The analysis was based on commercial advertising aired during breaks in live matches across seven linear television channels and four CTV language feeds ...