While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...

A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their ...

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.

Stingray Group Inc (TSX:RAY) reports strong revenue growth driven by the TuneIn acquisition, despite facing challenges in the radio segment and digital advertising environment.

Ad Astra sees Major Roy McBride (Brad Pitt) traveling to the moon and Mars to reach out to his father Cliff (Tommy Lee Jones), who is currently in Neptune's rings. Despite its grand scale, it's an ...

Ever since 19th Century retail marketer John Wannamaker's "which half" quip, the ad industry has been transfixed by binary results, so it's not surprising that the just-released first quarter 2026 ...

For over 25 years, epocrates has been a leading source of clinical intelligence for healthcare providers, delivering validated, actionable medication insights at the point of care. Its AI-powered ...

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las ...

Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, and Mediavine will participate in the council When you purchase through ...

Three years after the Association of National Advertisers (ANA) first began benchmarking "programmatic transparency" via an ongoing series of ad industry reports, the IAB Tech Lab this morning ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions of auctions run every day. The infrastructure underneath keeps getting ...