The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.

Veterans die by suicide at a rate 50 percent higher than nonveterans—and nearly two-thirds of those deaths occur among men and women receiving all their health care from private providers in the ...

Viasat (NasdaqGS:VSAT) has partnered with Magnite to introduce programmatic advertising across in-flight Wi-Fi and ...

OpenAI is making up to $45 million in Codex credits available to up to 450,000 Michigan students who are aged 18 and older.

Ever since 19th Century retail marketer John Wannamaker's "which half" quip, the ad industry has been transfixed by binary results, so it's not surprising that the just-released first quarter 2026 ...

Earnings call Sabio Holdings delivered 6% core revenue growth in Q1 2026 (normalized for political/advocacy), with international and programmatic segments surging nearly 13x year-over-year. Despite a ...

For over 25 years, epocrates has been a leading source of clinical intelligence for healthcare providers, delivering validated, actionable medication insights at the point of care. Its AI-powered ...

Adtelligent, a global ad tech provider, has partnered with Uklon Ads and Advision to launch automated advertising on LED screens installed on the roofs of Uklon partner cars. The project brings ...

Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, ...

TikTok is introducing an ad-free subscription plan in the U.K. that costs £3.99 (about $5.44) per month. The new offering is rolling out over the coming months and will be available to users 18 and ...

Summary: OpenAI has shifted ChatGPT’s advertising from CPM to cost-per-click pricing, with bids between $3 and $5, after the $60 CPM it charged at launch in February eroded to as low as $25 within ten ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...