The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.

NEW YORK--(BUSINESS WIRE)--CheckedUp, one of the nation’s largest all-digital media networks in healthcare settings across the country, today announced the launch of two media products at the 2025 IAB ...

Viasat (NasdaqGS:VSAT) has partnered with Magnite to introduce programmatic advertising across in-flight Wi-Fi and ...

WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.

Retail media expert Dom Burch not looking at his laptop. Eleven years ago, I came to Cannes Lions representing Asda Walmart ...

Fox’s platform now enables agent-to-agent negotiation and automated activation for linear TV ad spots and schedules, ...

For over 25 years, epocrates has been a leading source of clinical intelligence for healthcare providers, delivering validated, actionable medication insights at the point of care. Its AI-powered ...

Earnings call Lamar delivered Q1 2026 results above internal expectations, with consolidated revenue up 3.9% YoY (acquisition-adjusted) and AFFO per share rising 7.5% to $1.72. Management affirmed ...

No one said running the largest independent demand-side platform in the world would be easy. If recent headlines indicate anything, The Trade Desk now knows that better than anyone. Major agencies, ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...