Xbox CEO Asha Sharma has warned that the current shortages and high pricing of computer memory — the "RAM crisis," as it's known — will result in "radically different business models" for game ...

Today, following the conclusion of the Xbox Games Showcase 2026, Xbox bosses Asha Sharma and Matt Booty addressed everyone in attendance at Xbox FanFest LA, and they treated them to an incredibly ...

Xbox CEO Asha Sharma aims to make Xbox "the number one gaming and entertainment company," and has emphasised that her immediate priority is "resetting the business." At a Bloomberg Tech event ...

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During a recent interview, Xbox CEO Asha Sharma claimed that many of Microsoft’s game studios are using AI in their production pipelines, and while she doesn’t think it will replace traditional AAA ...

Talk about main character energy. On July 8, when Manish Malhotra makes his debut on the official Paris couture calendar, he is not just adding another city to a tour of global spotlights that most ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...

Asha Sharma, the new boss of Xbox, has reportedly warned staff that “hard choices” are ahead as Microsoft works to rebuild its gaming brand in the eyes of core fans while growing revenue. Sharma, who ...

Sony has announced plans to put Destiny 2 into PlayStation Plus Extra and Premier tiers on the day it receives its final update. In a PlayStation Blog post, Sony confirmed that Destiny 2: Legacy ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Microsoft’s gaming business has been losing ground for over a year. This week, its new CEO signaled she is done waiting to turn things around. Xbox CEO Asha Sharma announced a series of new leadership ...