To effectively evaluate public relations programs, PR professionals and company management should agree on PR goals. Those who work in PR typically have backgrounds steeped in writing, while ...

A licensed attorney with nearly a decade of experience in content production, Valerie Catalano knows how to help readers digest complicated information about the law ...

After spending five years working in high-tech PR agencies, I decided I wanted to make the transition to in-house public relations. Coming into a company that previously had lukewarm success with ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

The UAB PRCA/PRSSA is a student-led organization open to students across campus who are interested in public relations. The organization conducts workshops, hosts networking events and guest speakers, ...

The Annenberg School for Communication and Journalism announced a new master’s program in public relations and advertising last month. The new program will replace the strategic public relations ...

Opinions expressed by Entrepreneur contributors are their own. For startups, public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels, ...

A successful PR program not only aligns with business development strategy but also has a real role in driving it. With the right conversations, processes and buy-in—and a clear understanding of ...

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...