With a new "Blair Witch" film on the way, let's take a look at the legendary marketing campaign behind 1999’s "The Blair ...

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Healthcare consumer and OTC brand company Haleon has hired Richard Manso as its new U.S. chief marketing officer. His remit is to push for “Haleon’s evolution into a more agile, consumer-centric ...

Project Hail Mary is proving that spoilers sell. If you’ve seen a trailer for the Ryan Gosling movie, chances are you already know one of its biggest plot twists—and that’s no accident. In the film, ...

“Anyone can be brave. You just need someone to be brave for.” That’s both a key line and the moral of the story in Project Hail Mary, the remarkable new film starring Ryan Gosling, James Ortiz, and ...

We’re in the middle of two concurrent revolutions that will reshape how companies compete for customers. One is about how consumers search for information. The other, just getting started, is about ...

NEW YORK—The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its 2026 Annual Leadership Meeting. “While ...

Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were tumbling as a result. Gaming industry giants like Unity Software, Roblox, ...

Explore how project management information systems guide each project phase, the tools that support them, and real-world use across industries. Project management information systems extend far beyond ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

When Andy Weir’s Project Hail Mary was first released, it happened about 170 pages into a 470-page novel. That’s when the author decided it was time to reveal what his story was really about. Oh, sure ...

Information overload is an ongoing challenge for marketing leaders. Organizations used an average of 106 different SaaS applications last year. In a 2025 Qualtrics global study, marketing and insights ...