The yellow M&M character was found to be representative of a specific “less healthy” product, and therefore in breach of ...

Ambush marketing — i.e., associating one’s brand with a high-profile event without being a formal sponsor — carries ...

The Big 12 finalized a multiyear deal worth around $20 million annually making Monster the entitlement partner of its ...

This is an opinion column. Man, the unifying message of this nation’s 250th birthday was strong. It brought together two ...

FIFA now changing Chick-fil-A too?

Logos often tell a brand’s story, but some take it a step further. While many logos are straightforward, others hide clever ...

Dressed as a mozzarella stick, Lizzo caught the brand's eye and landed a deal that's now drawing rave reviews.

Dozens of colleges are putting ads on their fields and uniforms. The Tigers could be next, according to a top athletics ...

Texas A&M is entering an era where tradition and commercialization are no longer opposing forces; they’re parallel tracks the athletic department must navigate to stay competitive. With roster sizes ...

At least 15 campaign ads featuring AI-generated content have run since November, stoking concerns that the now-ubiquitous technology could cause confusion or even mislead voters ahead of the 2026 ...

Amazon is almost doubling the price of its ad-free Prime Video subscription, increasing the fee in the United States by $2 a month, the tech giant announced March 13. According to Amazon, the cost of ...