Digital advertising depends on operating at an extraordinary pace. In every moment, countless auctions are executed, ...

(NYSE American: INUV), a leading provider of artificial intelligence technology, today announced the expansion of its IntentKey ® signal intelligence into workforce recruitment marketing. The ...

KeepSolid CEO Vasyl Ivanov explains how hotel WiFi captive portals evolved into both a security vulnerability and a programmatic ad channel, and what VPN clients should do about it.

While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...

Leaders from Sinclair, Hearst Television, Graham Media Group and more unpacked advertising’s biggest pain points — and the ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

Then came synthetic CDOs, which went further still, creating exposure to housing risk without requiring a single actual ...

Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) ...

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.

When DOUGLAS Marketing Solutions launched in 2019, the goal wasn’t just to build a retail media network (RMN).

To unpack what's driving this shift, ExchangeWire sat down with Terry Kane of The Trade Desk to discuss the current state of ...

Funding backed by A16Z Scout, Drysdale, Motier Ventures, and industry angels accelerates development of agentic media buying, programmatic's "killer app" ...