Rankin Carroll of Mars emphasizes the importance of entertainment in marketing, highlighting campaigns like Snickers' UEFA ...

Ambient Chaos is less of a traditional game and more of a fun tool to mess around with, especially if you’re into sound mixing. It features 30 unique sounds that you can toggle at will, and even ...

Samsung has partnered with Sony for Spider-Man: Brand New Day, featuring the Galaxy Z Flip, Z Fold, and Galaxy Watch throughout the film – and launching the Spidey Tracker, an interactive fan campaign ...

NEW YORK--(BUSINESS WIRE)--Peloton Interactive, Inc. (NASDAQ: PTON) has appointed Megan Imbres to its leadership team as Chief Marketing Officer. The company has also created a Chief Technology ...

Rockstar Games’ “Grand Theft Auto 6″ is still on track for its Nov. 19 release but does not yet have an announced price. And that reveal isn’t coming along with parent company Take-Two Interactive‘s ...

Saber Interactive has split from Embracer, with at least 38 ongoing game development projects among the divested assets and over 3,000 staff moving across. However, a number of key studios remain at ...

Monday - Friday, 6:00 - 7:00 PM ET Columbia Sportswear CEO Tim Boyle highlighted the company’s new, unconventional marketing that focuses on fun, which has helped spark a turnaround in the stock.

See how easy this is, Bud Light? This could've been you. I have no idea if Olivia Dunne actually sucks down Miller Lites at baseball games or just holds them as props. It doesn't matter. What matters ...

LAS VEGAS--(BUSINESS WIRE)--Affinity Interactive (“Affinity”), the omni-channel media, online, and gaming industry leader backed by Z Capital Group, LLC (“ZCG”) today announced the appointment of Chad ...

Life in the Middle Ages was overshadowed by disease, long before modern medicine existed. This video explores some of the most horrifying illnesses of the time, the strange (and often ineffective) ...

Harley-Davidson is launching a new brand platform called "ride" to refresh its image. The company aims to move away from a "too serious" and "dark" perception of its riders. New advertising will ...