For creative night owls, the 9-to-5 is pointless

Most offices run on a 9-to-5 schedule, or one that closely resembles it. But being clocked in doesn’t mean you’re locked in. ...
IEEE

Dynamic Soaring Trajectory Optimization Considering the Path Following Performance

Abstract: Dynamic soaring is a technique employed by some kinds of birds to extract energy by intelligently flying in shear wind. The combination of trajectory optimization and path following is ...

OMNICOM MEDIA AND NBCUNIVERSAL LAUNCH DYNAMIC CONTEXTUAL ADVERTISING SOLUTION TO REDEFINE CREATIVE PERFORMANCE IN CTV

Omnicom Media, an Omnicom (NYSE: OMC) connected capability, and NBCUniversal have co-developed a new solution to bring greater contextual intelligence and creative relevance to CTV advertising. The ...
IEEE

Dynamic Optimization of Transportation Networks Using Big Data-Driven Reinforcement Learning

Abstract: The dynamic optimization of large-scale transportation networks presents significant challenges due to their complexity, stochasticity, and the need for real-time decision-making. In ...
netinfluencer

Creative Quality Drives Nearly Half of All Incremental Advertising Sales, Research Finds

Creative impact accounts for nearly 50% of incremental sales generated by advertising, making it the single biggest driver of campaign performance, according to new research from data and analytics ...
media4growth

Big Happy launches dynamic creative optimization for 3D DOOH

Big Happy, the creative-first, performance-powered adtech platform, announced the launch of Dynamic Creative Optimization (DCO) capabilities for 3D digital-out-of-home (DOOH) advertising. The new ...