See how precise messaging helps cut wasted spend, attract better prospects and give ad algorithms cleaner signals to optimize ...

Omnicom Media, an Omnicom (NYSE: OMC) connected capability, and NBCUniversal have co-developed a new solution to bring greater contextual intelligence and creative relevance to CTV advertising. The ...

Big Happy, the creative-first, performance-powered adtech platform, announced the launch of Dynamic Creative Optimization (DCO) capabilities for 3D digital-out-of-home (DOOH) advertising. The new ...

NEW YORK, June 16, 2026--(BUSINESS WIRE)--Big Happy, the creative-first, performance-powered adtech platform, today announced the launch of Dynamic Creative Optimization (DCO) capabilities for 3D ...

Cruddy AI-generated content, or “AI slop,” is infiltrating the internet. Which is why, for better or worse, AI is changing the industry’s understanding of premium. The term premium historically ...

Clinch, the agentic AI platform for omnichannel content orchestration, today (14th May, 2026) announced an AI-enabled automated workflow, supporting Snapchat Dynamic Product Ads (DPA), connecting ...

Max Meizlish and I argued in these pages in February that prediction markets had become an intelligence asset, vulnerable to insider trading by those with classified knowledge of future events. Two ...

Boost more than traffic—turn visitors into customers. Learn what CRO is, how it works, and why it’s essential for driving real business results. Strategic conversion rate optimization (CRO) helps turn ...

Maryland has become the first state in the U.S. to ban stores from engaging in dynamic pricing, a controversial practice gaining traction at retailers nationwide. Gov. Wes Moore first introduced the ...

Sony’s PlayStation Store dynamic pricing has been spotted in the wild, with Insider Gaming noting that the first round of examples of the process are quite significant in terms of pricing different ...