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We took a look at the history of Publishers Clearing House, and how it remains a billion-dollar company despite decades of lawsuits alleging deceptive practices.

Greenwashing is drawing increased scrutiny from regulators, legislators, litigators, nongovernmental organizations (NGOs), competitors, and ...

The math is now obvious to anyone running a direct-to-consumer (DTC) brand. Customer acquisition costs have risen sharply, with 88% of subscription brands reporting higher acquisition costs in 2025 ...

AI is quietly rewriting how customers find you, but this one overlooked strategy is helping businesses build audiences they ...

Social ads aren’t a shiny new marketing tool anymore. They’re part and parcel of the promotional experience. But don’t let ...

For more than two decades, Americans have lived with a peculiar feature of their healthcare system: television commercials in which smiling actors jog through sunlit parks, while a voice rapidly lists ...

Direct-to-consumer advertising (DTCA) of prescription medicines is a marketing practice by which pharmaceutical manufacturers communicate drug information directly to patients rather than through ...

Some factors that play into offline marketing becoming more widespread are the need to cut through digital noise, trying to provide a more tangible experience, and the ease of integration with digital ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The company is substantially ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing ...

PORTLAND, Ore. (KOIN) — Another employer is permanently shuttering its Portland location and laying off employees. Direct Marketing Solutions will close its Portland production facility and lay off ...