FDA’s OPDP untitled letters show rising scrutiny of DTC ads’ overall impression on consumers and urge companies to balance ...

The World Cup winners and losers in advertising may be indicative of a broader trend of how people are responding to ...

Elvira Bolat and Ruijie Wang consider a comparative policy review on the gambling advertisment legislation across European ...

Missouri drivers must maintain 25/50/25 liability insurance and $25,000 per person/$50,000 per accident in uninsured motorist ...

Say you’re putting together a charcuterie board for a party. At the supermarket, you see two boxes of rosemary crackers that seem roughly the same. Both look good, but which one is better? Good ...

Comparative advertising involves the explicit or implicit comparison of a brand’s offering against one or more competitors on specific attributes. This strategy can enhance message distinctiveness, ...

Dupe culture is a consumer trend driven by Gen Z and social media, prioritising affordable alternatives (‘dupes’ is short for duplicates) that mimic the aesthetics, quality or function of high-end ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

The Global Industry Classification Standard (GICS) divides S&P 500 constituents into 11 different sectors based on each ...

When we stroll down the aisles of our local supermarket, pause to browse electronics, or flip through streaming services at home, we seldom stop to think about how seamlessly international cultures ...

An essential part of a real estate agent’s responsibilities includes being able to clearly communicate a pricing strategy for any property and identify current market trends. Comparative market ...

Advertising creates demand, or so it is believed. But dishonest or deceptive advertising undermines confidence and harms business and the market. It also causes consumers to make uninformed or poorly ...