Eleven identified humpback whales have been recorded blowing structured bubble rings directly at boats and swimmers during ...

While the first generation of organics programs focused on building infrastructure, the next generation should focus on ...

Abstract: The uncertainty of distributed resource (DR) aggregation responses has become a key bottleneck restricting the reliable scheduling of virtual power plants (VPPs). To mitigate this ...

New visibility into why a model acts as it does could reshape enterprise AI strategy, especially when developing purchase ...

Payment behavior is a hidden data signal. Here's why retailers who own that intelligence, not third-party BNPL providers, ...

Changing late-life disability and care patterns that may accompany population aging have profound consequences for the nation’s health and related public policies. Drawing on two cross-sectional ...

Sensory and consumer research shows how people perceive, evaluate, and respond to products. Researchers can now extend that understanding by capturing implicit and emotional consumer responses ...

A median of 65% in the 13 surveyed member states of NATO have a favorable opinion of the security alliance, while 30% have an unfavorable opinion. Views are especially positive in Germany, Hungary, ...

A new Proceedings of the National Academy of Sciences (PNAS) special feature highlights the critical role of behavioral and ...

For years, shopper marketing has operated as a collection of disconnected systems. Retail media, promotions, loyalty programs ...

Orca attacks off the Iberian Peninsula have sunk seven yachts since 2020. Here's what scientists now know about why - and ...

Some drivers may be unknowingly tracked by their car, and the information gleaned could lead to increased auto insurance ...