AI-powered discovery is reducing the value of traffic-based metrics. Here’s what to measure instead to understand marketing ...

Recommendations depend on confidence, not just content. Here's how search, knowledge graphs, and third-party proof influence AI decisions. This series began with an observation: AI systems don’t ...

GoHighLevel’s Summer of AI 2026 campaign runs June 1 through August 31 with monthly AI themes, free tools, trial ...

A funnel cloud was spotted near downtown Melbourne just after 3 p.m. on Sunday amid afternoon storms, the National Weather Service confirmed. What is a funnel cloud?According to the NWS, a funnel ...

Basic.Space is bringing its IRL retail event series to London for the first time, taking place at The Old Selfridges Hotel on June 13–14 The exhibitor lineup includes Samuel Ross, Completedworks, ...

Six months ago, the B2B marketing funnel could still be drawn on a whiteboard without too much thought: awareness, consideration, decision. A prospect discovers you, engages with your content, becomes ...

Dutch fitness giant Basic-Fit announced that hackers breached its systems and gained access to information belonging to a million of its customers. The company operates the largest gym chain in Europe ...

Katie covers the impact of health technology on patients, clinicians, and businesses. Her stories explore the price tag of clinical AI, digital health at the FDA, and the boom in direct-to-consumer ...

TikTok has spent years telling marketers it’s a full-funnel platform. Now it’s formalizing that message. A couple days after announcing new ad products at Newfronts, and two months after TikTok put ...

For 50-plus years, students in grades 4, 8, and 12 have taken national standardized tests that assess reading and math proficiency and are designed to measure overall academic achievement. But long ...

Feb. 20 is the first "funnel" deadline of the legislative session. Bills that don't pass a committee by then are done for the year (in most cases. More on that in a bit). March 20 is the second ...