Now’s the time to snag all your summer travel essentials.

Asics will spin off Onitsuka Tiger, the 77-year-old Japanese shoe brand that’s enjoyed a resurgence in popularity amid a tourism boom and growing global demand for retro sneakers. Asics said its board ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Asics took a step forward in redesigning one of the brand’s ...

Just because you’re not carrying as much stuff, doesn’t mean you can afford to get it all destroyed by pouring rain. For a small waterproof backpack that will keep your stuff safe from unpredictable ...

Promotion: Japanese footwear brand ASICS has teamed up with Los Angeles studio NUOVA to create an immersive sensory installation during Milan design week, which celebrates the movement central to its ...

The low-profile sneaker trend appears ready to carry on through yet another summer season and not only are there more options than ever, but the looks are going even lower. If the slim-soled ...

Culinary speaking, Kobe is famed for its marbled beef. But there’s also a sport (and now, style) legacy connected to the Japanese city: the Asics global headquarters is tucked away on a quiet road, ...

We’re aware that a lot of work backpacks are, for lack of a better term, hideous. Some look like you’re about to summit Everest on your lunch break, while others go so hard on practicality that they ...

Wondering how to style drawstring jeans? You’re not alone. The unexpected denim trend is more popular than ever in 2026, popping up everywhere from Levi’s to Madewell. The polarizing silhouette—the ...

If you click on links we provide, we may receive compensation. Drawstring waistbands ensure all-day comfort Sian is a Commerce News Updates Editor for PEOPLE. She has covered consumer products for ...

Asics is setting up its own research hub in the U.S. through a new partnership with the University of Michigan. The Japanese sports brand said on Friday that it has signed a $25 million multi-year ...

As our 2025 Footwear Brand of the Year, we spoke with ASICS about how it balances collaboration, comfort, and continuity. This story is a complementary profile to the 2025 Hypebeast100, our annual ...