In an event being held on unmatched scale, Lionel Messi may hand off the role of the game’s biggest star to Lamine Yamal.

All 104 matches at the 2026 World Cup will stop for two "hydration breaks." Why have they been stipulated by FIFA, and why ...

FIFA boss Gianni Infantino risks sacrificing the soul of the World Cup in a commercial push that alienates fans.

You don't have to love soccer to enjoy the World Cup. The memes, star-studded ads, superfans and other off-field moments may ...

The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the ...

It’s World Cup season, folks, which means a summer spent watching the very best players on the planet.

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll ...

The World Cup is expected to generate at least an $11 billion profit for FIFA, but the benefits to host cities is oversold.

From curated meals and live performances to watch parties, American Dream mall's Dream Fan Fest is a 39-day series of events ...

Long before earning 17 Michelin stars, Gordon Ramsay was a promising footballer in the youth ranks of Scotland’s Rangers FC.

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...

Before it kicks off, the story of the 2026 World Cup has been the commercialization of the event overshadowing the actual ...