NEW YORK, June 16, 2026--(BUSINESS WIRE)--Big Happy, the creative-first, performance-powered adtech platform, today announced the launch of Dynamic Creative Optimization (DCO) capabilities for 3D ...

Big Happy, the creative-first, performance-powered adtech platform, today announced the launch of Dynamic Creative Optimization (DCO) capabilities for 3D digital-out-of-home (DOOH) advertising. The ...

As more of the execution layer becomes automated, the role of the media professional is shifting toward strategy, context and ...

Omnicom Media, an Omnicom (NYSE: OMC) connected capability, and NBCUniversal have co-developed a new solution to bring greater contextual intelligence and creative relevance to CTV advertising. The ...

Perion’s Todd Cohen breaks down seven structural failure points in CTV buying today, from app quality and reporting latency ...

Organic traffic is down, but one marketer says revenue is up. This AEO dissection unpacks why fewer site visits might mean ...

The current conversation around AI in marketing is largely centered on productivity. Organizations are measuring content ...

Improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.

Reviews, creator partnerships, and sponsored content can shape how AI systems understand and recommend your brand. Learn why.

AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and ...

Workers who experience a creative drive after dark may benefit from flexible, asynchronous work models. Most offices run on a ...

The rapid evolution of artificial intelligence (AI) has transformed various industries, including video marketing. At the forefront of this transformation is Kiki, an innovative tool developed by ...