Automakers are embracing virtual reality with help from a gaming company. Unity Technologies is probably best known for developing mobile games; the company claims 60 percent of the global market uses ...

The future is now, as once unthinkable virtual production becomes de rigueur for cinematic and branded storytelling LED volumes — powered by Unreal or Unity game engines — and AI-assisted workflows ...

If there’s a buzz word right now in filmmaking and visual effects, it is probably ‘virtual production.’ Think of it like this: say you are making a live action film with characters. Traditionally what ...

Unity's largest division by revenues had a significant revenue shortfall during the first quarter. The company's tendency to emphasize growth over profitability hurt its valuation as interest rates ...

“Virtual production”: the term is as widely used as it is poorly understood. In the past decade, as this technique — or, rather, set of techniques — has gained currency in filmmaking and vfx, people ...