Learn how to create a stunning halo eye look with this beginner-friendly makeup tutorial. A simple eye makeup transformation ...

Follow this stunning makeup routine for a simple beginner-friendly look. A quick makeup tutorial with easy steps for a ...

Hollywood won't learn the right lesson after YouTube birthed Obsession and Backrooms, so here's a few things they can steal next.

There’s always that one person who completely changes over the summer. If you’re feeling rather displeased with how you ...

Do you remember the palette era of the 2010s? Back then, palettes weren’t just another makeup launch. They were the launch.

Michelle Phan tells Mashable how much VidCon has changed since she first attended Credit: Mashable VidCon 2026 welcomed ...

Lucy Bryan says daughter Lois, aged 10, spends up to five hours a day on social media watching make-up videos ...

Experts reveal why Gen Z's biggest online conversations now happen beyond traditional social media platforms, urging brands ...

Sonakshi Sinha talks exclusively to mid-day about acting as her first love, her content creation philosophy, and changing ...

New data shows AI assistants cite independent YouTube creators more than brand-owned content. Founders who adjust their ...