A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

Channel 4 has significantly expanded the availability of its streaming advertising inventory through a series of new partnerships with Amazon Ads, FreeWheel, Hawk, PubMatic and Yahoo DSP. The ...

Programmatic advertising has evolved far beyond its origins as a niche display-buying tool. Today, it sits at the centre of digital media investment across display, streaming and connected TV, ...

Magnite (NasdaqGS:MGNI) introduced Magnite Orchestration, an agentic advertising product that brings buyer and seller agents together in a shared environment for AI-driven ad decisioning. The company ...

The U.S. Demand Side Platform Market is Expected to Grow from $12.78 Billion in 2025 to $85.98 Billion by 2035, While Europe is Projected to Expand from $9.73 Billion to $66.75 Billion, Driven by ...

Atria's collective approach is a response to growing monetization challenges and the need to protect the value of human ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with Viasat Aviation, the in-flight connectivity leader behind Viasat Ads. This ...

LinkedIn's new Creator Marketplace is a creator-economy feature that is also a new ad product, turning professional ...

AnyAI DSP uses AI agents to analyse ad inventory, predict bidding outcomes and optimise campaigns using data from impressions ...

To unpack what's driving this shift, ExchangeWire sat down with Terry Kane of The Trade Desk to discuss the current state of ...

Clear Channel Outdoor (NYSE:CCO) expands digital advertising operations while remaining part of the NYSE Composite and serving global out-of-home media markets.

Equiti Group has released its FIFA World Cup marketing ad, which steps away from the storyboard of a traditional football ...