A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

Equiti Group has released its FIFA World Cup marketing ad, which steps away from the storyboard of a traditional football ...

Last week, kicking off his Independence Day activities, Donald Trump flew off to North Dakota’s Badlands in his new Air Force ...

The smart TV is no longer just the display panel. It is increasingly defined by the operating system (OS), advertising inventory, and user viewing data that pow ...

The United States will celebrate its 250th birthday tomorrow. The occasion has been marked by events all over the nation’s capital, from summer cookouts to military parades. But behind the scenes, ...

While the Middle East continues to emerge as a digital advertising powerhouse, its brand safety strategies have not kept pace ...

It’s the next gold rush… or is it a feeding frenzy? South African advertisers are pouring growing budgets into connected ...

Lance Leifert, co-founder of Conquest marketing agency in Torrington. Photo courtesy of Conquest TORRINGTON – A city-based marketing agency has ...

These companies have solidified remote work as a part of their corporate culture.

With its official rollout finalised in Malaysia, omni planner and planning agents will provide local marketers with a centralised view of mobility patterns, competitor benchmarking, and cross-channel ...

Multiple smart-TV manufacturers have recorded second-by-second viewing data from millions of households and shared those ...

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...