Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...
Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.
Retail media expert Dom Burch not looking at his laptop. Eleven years ago, I came to Cannes Lions representing Asda Walmart on a panel alongside eBay and Triad Retail Media (RIP).
Stingray Group Inc (TSX:RAY) reports strong revenue growth driven by the TuneIn acquisition, despite facing challenges in the radio segment and digital advertising environment.
Ever since 19th Century retail marketer John Wannamaker's "which half" quip, the ad industry has been transfixed by binary results, so it's not surprising that the just-released first quarter 2026 ...
For over 25 years, epocrates has been a leading source of clinical intelligence for healthcare providers, delivering validated, actionable medication insights at the point of care. Its AI-powered ...
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las ...
Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, ...
Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, and Mediavine will participate in the council When you purchase through ...
Three years after the Association of National Advertisers (ANA) first began benchmarking "programmatic transparency" via an ongoing series of ad industry reports, the IAB Tech Lab this morning ...
Netflix shares were down 10% in premarket trading Friday after the streaming giant reported a slight beat in first-quarter 2026 revenue but forecast lighter-than-expected Q2 sales and operating income ...
The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions of auctions run every day. The infrastructure underneath keeps getting ...