Walmart Connect and Magnite are making retail media and CTV convergence real. See how 150M customers, Vizio inventory, and ...

"My goal is to lead across media buying decisions, supply path optimisations and scale our approach to programmatic." ...

The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.

NEW YORK--(BUSINESS WIRE)--CheckedUp, one of the nation’s largest all-digital media networks in healthcare settings across the country, today announced the launch of two media products at the 2025 IAB ...

Viasat (NasdaqGS:VSAT) has partnered with Magnite to introduce programmatic advertising across in-flight Wi-Fi and ...

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.

Retail media expert Dom Burch not looking at his laptop. Eleven years ago, I came to Cannes Lions representing Asda Walmart ...

For over 25 years, epocrates has been a leading source of clinical intelligence for healthcare providers, delivering validated, actionable medication insights at the point of care. Its AI-powered ...

No one said running the largest independent demand-side platform in the world would be easy. If recent headlines indicate anything, The Trade Desk now knows that better than anyone. Major agencies, ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

As marketing ecosystems grow more complex and accountability pressures increase, programmatic advertising is at a pivotal moment. Brands and agencies are being asked to justify marketing budgets ...