Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...
As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...
If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...
Netflix is expanding its ad platform with new tools, broader advertiser access and rising adoption as advertising becomes a ...
Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.
Then came synthetic CDOs, which went further still, creating exposure to housing risk without requiring a single actual ...
Culture Hive and Subjective Launch Autonomous Cultural Optimization for Premium CTV with Index Exchange. By partnering ...
New solution goes beyond campaign measurement to recommend performance optimizations at scale— new research shows up to 35%+ of CTV ad impressions can be reinvested in higher-performing inventory ...
AnyAI DSP uses AI agents to analyse ad inventory, predict bidding outcomes and optimise campaigns using data from impressions ...
Funding backed by A16Z Scout, Drysdale, Motier Ventures, and industry angels accelerates development of agentic media buying, programmatic's "killer app" ...
LinkedIn's new Creator Marketplace is a creator-economy feature that is also a new ad product, turning professional ...
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