Atria's collective approach is a response to growing monetization challenges and the need to protect the value of human ...

LinkedIn's new Creator Marketplace is a creator-economy feature that is also a new ad product, turning professional ...

StackAdapt ( the leading AI advertising and orchestration platform, today announced a collaboration with IQVIA Digital to advance more relevant and compliant engagement with healthcare audiences.

To unpack what's driving this shift, ExchangeWire sat down with Terry Kane of The Trade Desk to discuss the current state of ...

Google Ad Manager AI agent Ask Ad Manager launches in beta this month, using Gemini and retrieval-augmented generation over ...

The cookie debate has become one of the industry’s longest-running weather reports. Every few months, the clouds gather, ...

Mediavine, the largest exclusive independent full-service ad management company representing and monetizing more than 18,000 publisher partner websites, today announced an expanded partnership with ...

The United States will celebrate its 250th birthday tomorrow. The occasion has been marked by events all over the nation’s capital, from summer cookouts to military parades. But behind the scenes, ...

The smart TV is no longer just the display panel. It is increasingly defined by the operating system (OS), advertising inventory, and user viewing data that pow ...

The broadcaster described the launch as part of a broader strategy to make its inventory easier to buy through programmatic ...

Lance Leifert, co-founder of Conquest marketing agency in Torrington. Photo courtesy of Conquest TORRINGTON – A city-based marketing agency has ...

TripleLift, the Creative SSP powered by TL Spark, today announced new campaign results with StackAdapt on behalf of GUESS FRAGRANCES, showing how premium native video, custom audience strategy, and ...