If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

Channel 4 has significantly expanded the availability of its streaming advertising inventory through a series of new ...

As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...

Years into the AI boom, advertising still struggles to turn AI into real business value. Cadent and Movable Ink explain why infrastructure, not models, is the key to making AI work at enterprise scale ...

KeepSolid CEO Vasyl Ivanov explains how hotel WiFi captive portals evolved into both a security vulnerability and a programmatic ad channel, and what VPN clients should do about it.

Cannes this year is the usual mixture of sunshine and rosé, Lions won and lost, and the ever-present chatter around AI.

To unpack what's driving this shift, ExchangeWire sat down with Terry Kane of The Trade Desk to discuss the current state of ...

Then came synthetic CDOs, which went further still, creating exposure to housing risk without requiring a single actual ...

StackAdapt ( the leading AI advertising and orchestration platform, today announced a collaboration with IQVIA Digital to advance more relevant and compliant engagement with healthcare audiences.

(NYSE American: INUV), a leading provider of artificial intelligence technology, today announced the expansion of its IntentKey ® signal intelligence into workforce recruitment marketing. The ...

Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) ...