Years into the AI boom, advertising still struggles to turn AI into real business value. Cadent and Movable Ink explain why infrastructure, not models, is the key to making AI work at enterprise scale ...

While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...

Cannes this year is the usual mixture of sunshine and rosé, Lions won and lost, and the ever-present chatter around AI.

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

KeepSolid CEO Vasyl Ivanov explains how hotel WiFi captive portals evolved into both a security vulnerability and a programmatic ad channel, and what VPN clients should do about it.

(NYSE American: INUV), a leading provider of artificial intelligence technology, today announced the expansion of its IntentKey ® signal intelligence into workforce recruitment marketing. The ...

The best deals aren't always the fastest to quote. Here's why evaluating opportunities with a cross-functional team can lead to stronger customers and margins.

A new campaign called Independent Podcasters Day is designed to showcase the unique accomplishments and challenges of ...

The cookie debate has become one of the industry’s longest-running weather reports. Every few months, the clouds gather, ...

MENA’s youth audience is not invisible; it is well documented, highly engaged, and increasingly influential as a spending ...

With confidence in agency trading models under scrutiny, forward-thinking brands are seeking to build direct relationships, owned data and genuine audience trust.

The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.