With its fifth consecutive quarter of double-digit gains in Nike Running, the athletic giant added $1 billion to its business. Sales trends in North America -- a major concern as U.S. consumers cooled ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

It’s time for kick-off. After years of anticipation for what has been billed the biggest World Cup ever, the 2026 tournament hosted by the U.S., Canada, and Mexico is here. Not only is this year’s ...

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

Aliens might be full of explosive action, xenomorph terror — and also a cat because Jonesy is still in this one, too — but it's also full of a surprising amount ...

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

Your daily jolt of news and analysis from the AJC politics team. Health care business owner Rick Jackson’s latest TV spot features a narrator accusing Lt. Gov. Burt Jones of “lying” about Jackson — ...

Amazon is almost doubling the price of its ad-free Prime Video subscription, increasing the fee in the United States by $2 a month, the tech giant announced March 13. According to Amazon, the cost of ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

We’re in the middle of two concurrent revolutions that will reshape how companies compete for customers. One is about how consumers search for information. The other, just getting started, is about ...