Phones might still be the main path for AR right now, but Snap's latest eyewear is a glimpse into the future of AR. I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

Snap has announced its fifth-generation Spectacles, featuring augmented reality capabilities. The new glasses feature a chunky design compared to the brand’s non-AR glasses. The fifth-generation ...

After years of patient experimentation, the Snapchat maker is getting ready to ship Specs, an ambitious computer for your face. Snap’s cofounder and CEO, Evan Spiegel, gave this morning’s keynote at ...

Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on ...

At the 2024 IAB NewFronts event on Wednesday, Snapchat announced a series of new augmented reality (AR) and machine learning (ML) tools designed to help brands and advertisers reach users on the ...

In what may be the closest thing to casting glamour spells that tech can muster, Snap Inc. and NYX Professional Makeup are bringing a new Snapchat experience that recommends personalized beauty looks ...

The Snap and MAC dynamic shopping lens uses augmented reality to let Snapchatters try on makeup and buy what they like directly in the app. The beauty industry is rapidly embracing and rolling out new ...

Snapchat introduced a suite of new augmented reality (AR) and machine learning (ML) tools tailored specifically for advertisers at the 2024 IAB NewFronts event. The company emphasized its ongoing ...

Snapchat is preparing to ship and release its long-awaited augmented reality glasses, Specs, in 2026. Though technically in its sixth generation, according to Chief Executive Evan Speigel, the new ...