As organizations large and small face the twin challenges of increasingly strained budgets and burned out workforces, what can managers do to keep employees engaged—without breaking the bank? In this ...

When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting ...

Harvard Business School (HBS) and the Arthur Rock Center for Entrepreneurship today announced the 2026 cohort of the Rock ...

HBS announces the launch of The Founder Mindset with Reza Satchu, a new podcast examining what it actually takes to become a founder—not in hindsight, but in the moments before outcomes are known.

Brooks, Arthur C. "How to Build a Life: Parasocial Relationships Are Just Imaginary Friends for Adults." The Atlantic (April 6, 2023).

Brooks, Arthur C. "How to Build a Life: Sports Are Great Because They're Pointless." The Atlantic (April 14, 2022).

As autonomous AI agents move from experimentation to execution, companies are discovering they need a new kind of leader to manage them. Drawing on examples from Salesforce and other large ...

Brooks, Arthur C. "How to Build a Life: The Sociopaths Among Us—And How to Avoid Them." The Atlantic (October 19, 2023).

Most AI initiatives fail not because the models are weak, but because organizations aren’t built to sustain them. A large Latin American conglomerate developed a simple management system that aligns ...

Brooks, Arthur C. "How to Build a Life: Why You Should Trust Your Gut." The Atlantic (July 18, 2024).

Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost ...

Nohria, N. and Robert G. Eccles, eds. Networks and Organizations: Structure, Form, and Action. Boston: Harvard Business School Press, 1992.