The broadcaster says a nationwide review of its audio business found declining audience and revenue trends, prompting changes ...
The assignment would move the brand from WPP's EssenceMediacom to PHD, adding another major client to the network following ...
The new platform is rejecting surveillance advertising while pitching brands on privacy, verified users and healthier online ...
The telecom and media company has agreed to acquire Kilmer Sports' remaining 25% stake in Maple Leaf Sports & Entertainment.
The toy brand becomes the WNBA team’s official toy partner, with paid, owned and earned support tied to in-arena activations, ...
The Geloso Group brand used mobile OOH and free rides home to bring its "Le party responsable" message to Montreal's Old Port ...
With betting messages dominating World Cup broadcasts, Paulo Salomão says operators need to shift from ...
The popularity of the Crave series Heated Rivalry is creating new opportunities for brands both on screen and off. From product integrations within the show to brand partnerships emerging around it, ...
The Media Grand Prix winner decided to change up its playbook by giving fans the chance to make their own Super Bowl ad.
Corus Entertainment will shut down five of its linear children’s channels on Sept. 1. Nickelodeon, Disney XD, Disney Jr., La Chaine Disney and ABC Spark are all set to shutter in Canada on that day, a ...
The QSR remained Canada’s most active radio advertiser, while grocery stores and supermarkets overtook QSRs as the top ...
The Rogers partnership will develop new Canadian originals with viewer casting and brand integration opportunities.