FRISCO — Monster Energy is now the "entitlement partner" of the Big 12 Conference, commissioner Brett Yormark announced. Sports Business Journal broke the story shortly before Yormark took the stage ...

Big 12 commissioner Brett Yormark declined to talk about Brendan Sorsby during Big 12 Media Days in Frisco, Texas, on July 7, ...

Joey McGuire on Texas Tech football's leadership during offseason turmoil ...

Fifteen Texas counties have reported cases of Cyclospora, a parasite causing gastrointestinal illness. The parasite is often transmitted through contaminated fresh produce and is not typically spread ...

FRISCO — Everybody seems ready to move on from the Brendan Sorsby saga, including Big 12 Conference commissioner Brett Yormark. During the Q&A portion of his opening address to kick off football media ...

FRISCO — As much time as the college football world spent discussing the Brendan Sorsby gambling scandal from late April into June, Texas Tech football coach Joey McGuire insists his players went ...

The City of Lubbock wants to hear from citizens regarding large-scale data centers at 5:30 p.m. July 7 in the banquet hall of the Lubbock Memorial Civic Center, 1501 Mac Davis Lane. This is an ...

Homicide detectives are investigating an early Sunday morning shooting in North Lubbock that left one man dead. Lubbock police officials said officers responded to a shots-fired call about 12:35 a.m.

Lubbock-Cooper, Shallowater and New Home had players earn superlatives on our annual Super Team. Here is the Lubbock Avalanche-Journal's baseball Super Team for the 2026 season. Selections are based ...

Lubbock held the 36th annual 4th on Broadway H-E-B Parade Saturday, July 4, 2026. Veterans of Foreign Wars travel down ...

As the nation’s 250th anniversary approaches, Texas Tech will join in the recognition of the historic milestone with a light ...

June 2026 brought new spots like Layne's Chicken to Lubbock while Shaq's Big Chicken closed its doors. Here's what else ...