This story starts with Zumba. For those who don't know, Zumba is basically moving to fast music for the sake of fitness. It's a great source of cardio for people who love a good dance party. But it's ...

Zumba is a dance-based cardio workout powered by Latin and World music. The brainchild of a Colombian fitness trainer, this upbeat brand of group exercise burst onto the American fitness scene back in ...

If it wasn’t for the movie “Grease,” a dot-com failure, a mother’s advice, nearly running out of money, a key change in a business model and a boost by the celebrity Pitbull and his pals, one of the ...

Zumba is a Latin-inspired dance workout created in Colombia by the celebrity fitness trainer Alberto “Beto” Perez in the 1990s, according to an article in the June 2012 Journal of Sports Science & ...

When you think about Zumba, you imagine people wearing brightly colored cargo pants and pumping their fists. You think about the dance fitness craze. But Zumba isn't just about fitness — it's an ...

Today, Alberto Perlman, 41, is CEO of the world’s largest branded fitness program, Zumba Fitness. But before he co-founded Zumba, he was an unemployed 24-year-old. In 2001, Perlman was still reeling ...

These days, anyone can train like an elite athlete with workouts like Crossfit and at-home options such as P90X. That's why gyms are going above and beyond to develop high-intensity fitness classes ...

Imagine entering a room where vibrant Latin beats, Bollywood tunes, and Arabic rhythms create an electrifying atmosphere. As the music plays, the space transforms into a dynamic dance floor. This is ...