While performances were already taking place at the World Cup opening ceremony, ZDF was still running commercials. The broadcaster has commented on the delay and the subsequent viewer criticism.

Powerade's World Cup ad. The game of two halves is starting to look, commercially at least, like a game of four quarters: 104 ...

Somewhere in the second half of the 2026 World Cup opener, a referee stood with the ball under his arm and waited. Play was ready to restart after a three minute cooling break, but one of the host ...

The World Cup's mandatory hydration breaks have turned two halves into four quarters, which suits FIFA, but does it impact the players and tactics?

FIFA and Fox have already played some tone-deaf cards in this World Cup, but there is an easy fix that will make us all forget this ever happened.

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, driven by commercial interests rather than solely player welfare.

FIFA instituted mandatory water breaks for the 2026 World Cup, citing player safety in the heat. But fans are livid for one huge reason: commercials.

The host country opened two 180-second windows for fans to fuel up, and they’ve barreled right through them.

FIFA announced in December that all 104 World Cup matches will pause for three-minute hydration breaks - but pundits and ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.