On-premise beer sales are up 15% in World Cup host markets and nearly 30% in Massachusetts. Scotland fans nearly drank Boston ...

A trio of craft breweries from the global soccer event's three host nations are using the tournament to brew something ...

"America, I love you but this one is kinda crazy," one fan wrote on social media in response to a $19 can of Stella Artois.

World Cup tickets, flights and hotel rooms are expensive. Then there’s the price of beer. And what about $75 caviar-topped ...

An awful lot has been made about the pricing structures in America during the 2026 World Cup, but England fans could be in ...

When the World Cup reform with 48 participating nations was announced, one fan probably was especially thrilled. Gus from England, also known as the "World Cup Beers Guy," has set himself a special ...

Fans will be paying typical stadium concession prices when they attend a 2026 World Cup match in the U.S.

Scottish fans drank all the beer on their plane en route to Boston for their 2026 FIFA World Cup opening match against Haiti at Boston Stadium.

The host country opened two 180-second windows for fans to fuel up, and they’ve barreled right through them.