Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Corporate mission, vision and values statements are critical components that successful businesses use to support the company culture, align operational efforts and appeal to existing and potential ...

As the University of Colorado Boulder’s central marketing and communications team, Strategic Relations and Communications advances CU Boulder’s mission, vision and reputation through an integrated ...

The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...

The Department of Environmental Studies (ENVS) has worked diligently and purposefully to produce this strategic plan. This plan is aligned with key CU Boulder campus-level reports: ‘Flagship 2030’ ...

The Milwaukee County Zoo and the Zoological Society of Milwaukee unveiled a new strategic plan for the zoo. The new mission, vision, and plan focus on improving the zoo in not only how it takes care ...

Luther College has launched a new strategic framework to guide the institution for the next two years. The framework addresses the college’s need to expand its reach, align its resources and ...

Manassas City Public Schools is developing a new strategic plan set to launch in July 2027 that will guide the division ...