If you’re planning to start a business, naming it will be crucial to developing your brand. A name represents who you are and what you do and can be a powerful marketing tool. But once you’ve settled ...

A trademark is a type of intellectual property that protects names and other marks associated with a particular product or company. If you have applied for a trademark, you may have to file a ...

Trademarking a logo can help a business defend its brand, stop unauthorized use and build long-term value If you’ve designed a logo for your business, you likely invested time and energy to create a ...

When applying to register a trademark, a critical component you will encounter is selecting a “basis” for the application. Selecting the correct basis is crucial for ensuring that your application is ...