Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...
LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...
Monetizing a radio station’s audio streams is something nearly every ownership group and mom-and-pop licensee strives for in today’s digitally focused media universe. For privately held Dick ...
A familiar broadcast rule is now entering the streaming world with California’s new loudness regulation SB 576, mandating that advertisements must match the perceived volume of the primary content ...
NEW YORK , June 18, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach ®, the advertising sales business of Charter ...
STAINES-UPON-THAMES, U.K.—Dynamic ad insertion specialist Yospace demonstrated a one-to-one addressable advertising breakthrough earlier this month at IBC2025 when the company used the new ...
Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The word “curation” awakens the imagination of selecting a great ...
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