Like learning to ride a bike or parallel park, learning how to apply false eyelashes isn’t a skill that comes easily. But anyone who’s mastered it will tell you it’s well worth the practice. False ...

Built from firsthand client experience, Jetzi challenges influencer-led beauty with a professional-first approach to lash design. Founded by licensed beauty professional Jennifer Lauren, Jetzi emerges ...

Although eyelash extensions can seem daunting to apply, the trick to achieving professional-level lashes at home is by using the right tools. The lashes themselves and a spoolie brush are essential, ...

Celebrity makeup artist Jamie Greenberg says to start by getting the fit right. “Before you do anything, I would measure [the lash] to make sure it fits your eye,” she says. “You never want the ...

Applying false eyelashes at home is the ideal situation. You get enviable long lashes at a fraction of the cost of lash extensions and without leaving the comfort of your own home. It’s a ...

It took me years to figure out how to properly apply a strip lash. The first hurdle? Finding fake lashes that looked natural-ish and not like I attached spider legs to my lash line. The second?

We may earn commission from links on this page, but we only recommend products we love. Promise. When lash extensions and lifts aren't in the budget, your next best option is a set of really good ...

The beauty industry’s fastest-growing segment carries an unexpected warning label. While eyelash extensions continue their meteoric rise among Black women, a troubling trend has emerged: the dangerous ...

When it comes to safely applying falsies, lash adhesive is just as important, if not more important, than the lashes themselves. The last thing you want is for your lashes to come unhinged at the end ...

Discover the business growth behind the lash extension craze, from rising consumer demand and beauty entrepreneurship to ...