Nike released a star-studded six-minute film ahead of the 2026 World Cup in North America, featuring some of the biggest names in soccer and entertainment. In addition to current ...

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

Are you excited for the World Cup? After Nike's 6-minute short film including LeBron James and Ted Lasso, you will be.

As the 2026 World Cup reaches the knockouts, the two biggest names in football pour undisclosed sums into culture — while the ...

Taylor Swift married Travis Kelce at Madison Square Garden on the Fourth of July weekend, wearing a Haute Couture Dior gown ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

Nike’s star-studded World Cup ad is packed with famous faces, including Mbappé and Ronaldo, but one inclusion has raised eyebrows.

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

AXED England star Cole Palmer appears with World Cup aces in a £30million Nike commercial — in an awkward gaffe for the sportswear giant.  The Chelsea midfielder, 24, was picked to line-up ...

The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full display as industry giants Nike Inc. and Adidas AG battle for World Cup ...

The American sportswear giant presented its financial results this week. Despite marketing efforts for the 2026 World Cup, ...