Negative reinforcement strengthens a response or behavior by stopping, removing, or avoiding a negative outcome or aversive stimulus. B. F. Skinner first described the term in his theory of operant ...

Negative reinforcement is a frequently misused term that diminishes its value as a powerful tool for behavior change. You may be puzzled by the claim that negative reinforcement is actually a good ...

Positive reinforcement involves adding something good after a behavior to make it happen more often. Reinforcement works best when given right after the behavior happens to keep the right connections.