Yahoo is rolling out Motion Ads, which add animation in small and clever ways in an attempt to tell a better brand story. The first brand to test out the new ad product is Kraft, for which the ad ...

The Yahoo Motion Ads offer high-quality brand images with a subtle bit of animation added to give the ads a more lifelike appearance. As the launch advertisers for the ad unit, Kraft is running an ad ...

Mobile ad startup Adtile is announcing a new ad unit today that offers a bit more fun and interactivity than standard mobile ads. Founder and CEO Nils Forsblom told me that the company’s new Motion ...

Yahoo's Motion Ads — launched in March — are leading to higher sales and increasing positive brand association, according to a test run from Kraft. After being one of the first brands to try Motion ...

Motion added to static ads has begun to attract more brands to a different type of ad. Google introduced this feature last year, and now it has become more popular with the brands working with Taboola ...

Pretty soon, many of the most popular apps might just be elaborate ads, packaged to entertain, published to monetize.Adtiles is helping to blur the line between what is an integral part of an app and ...