Balihoo, an on-demand media buying and planning platform that provides software-PLUS-services to media professionals across all mediums, announced the results of its media planning and buying workflow ...

Since Mediabrands unveiled its Magna Consortium this summer, the Interpublic unit has been quiet about the initiative’s progress. On Wednesday, the agency and some Consortium charter partners -- ...

PubMatic has upgraded its technology suite for buyers with a goal to streamline every stage of the media-buying process -- from audience and inventory discovery and forecasting to curation, activation ...

PubMatic, a provider of digital advertising technology, has launched its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform “streamlines every stage of the media ...

Ad tech company PubMatic unveiled a new platform, powered by generative artificial intelligence (AI), that gives advertisers more control and visibility into where and how their media dollars are ...

ALEXANDRIA, Va.—The ad intelligence company AdImpact has launched a new political media buying software solution, Potomac, which the company is billing as a first of its kind centralized platform for ...

This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing speed to market. SAN FRANCISCO, CA ...

PubMatic has launched an upgraded buyer platform powered by generative AI, designed to enhance the media buying process by providing streamlined solutions for audience discovery, campaign activation, ...

The MarketWatch News Department was not involved in the creation of this content. Integration of Strata's next generation digital application streamlines workflows, reduces redundancies, and empowers ...

As marketers continue to figure out how artificial intelligence fits into their overall workflow, the case study of Geloso’s fully agentic campaign is an early look at the technology’s results in ...

The platform has said that these changes offer publishers a consistent way to compare fees across different monetization technologies and will enhance transparency in the media-buying process.

NO-HEADQUARTERS/REDWOOD CITY, Calif., May 07, 2025 (GLOBE NEWSWIRE) -- PubMatic, a leader in digital advertising technology, today announced the launch of its upgraded solution suite for buyers, ...